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To ensure that posts on Facebook and Instagram have maximum reach, you need to not only make them attractive, but also publish them during periods of peak audience. Consumer brands: The general period of good activity (plan to publish messages during this period) – weekdays from 10:00 AM to 5:00 PM; The best time is Wednesday at 1:00 PM and Friday at 11:00 AM; Other periods of high activity are Wednesday from 1:00 pm to 3:00 pm, Friday from 10:00 am to 11:00 am, and Thursday at 5:00 pm; The lowest activity is on Sundays and every day from 10:00 PM and 4:00 AM. Media: The general period of good activity is Tuesday-Friday from 9am to 5pm; The best time is Tuesday at 5:00 PM and Friday from 8:00 AM to 9:00 AM; Other periods of high activity are Wednesday from 8:00 am to 9:00 am and 5:00 pm, Thursday at 5:00 pm; The lowest activity is on Sundays and every day from 10:00 PM to 3:00 AM. Educational projects: The general period of good activity is on working days from 9:00 am to 3:00 pm; The best time is Wednesday at 9:00 am and Saturday at 5:00 pm; Another period of high activity is Saturday from 12 noon to 9 pm; The lowest activity is on Sundays and every day from 11 PM to 5 PM. Public organizations: The general period of good activity is from 8:00 am to 5:00 pm on working days; The best time is Wednesday and Friday from 8:00 am to 9:00 am; Other times of high activity are Thursday and Friday at 10:00 am; The lowest activity is on Saturday and Sunday, every day from 10:00 PM to 5:00 PM. IT companies: The general period of good activity is on weekdays from 8:00 am to 2:00 pm; The best time is Wednesday at 10:00 am; Another period of high activity is Wednesday from 9am to 12pm; The lowest activity is on Sundays and every day from 6:00 PM to 4:00 AM. Medical projects: The general period of good activity is on working days from 9:00 am to 3:00 pm; The best time is Wednesday from 9 a.m. to 10 a.m. The lowest activity is on Saturday and Sunday, every day from 9:00 PM to 4:00 AM. Other projects (on average on Facebook): The general period of good activity is on working days from 9:00 am to 3:00 pm; The best time is Wednesday at 11:00 AM and 1:00 PM; The lowest activity is on Sundays, every day from 5:00 PM to 7:00 AM. When to post to Instagram Consumer brands: The general period of good activity is on working days from 11:00 am to 5:00 pm; The best time is Wednesday at 3:00 PM; Another time of high activity is Saturday at 10:00 am; The lowest activity is on Sundays, every day from 11pm to 3am. Media: The general period of good activity is Wednesday-Friday from 8:00 am to 4:00 pm; The best time is Friday at 9:00 am; Another period of high activity is Thursday evening to Friday morning; The lowest activity is on Saturday and Sunday. Educational projects: The general period of good activity is Wednesday-Saturday from 10:00 AM to 8:00 PM; The best time is Friday at 10:00 am; Other periods of high activity are Wednesday at 11:00 AM, Friday from 11:00 AM to 12:00 PM and 2:00 PM, Saturday from 6:00 PM to 8:00 PM; The lowest activity is on Sundays and every day from 11 PM to 5 PM. Public organizations: The general period of good activity is on working days from 10:00 to 16:00; The best time is Wednesday at 2:00 PM; Other periods of high activity are Monday from 2:00 pm to 3:00 pm, Tuesday from 1:00 pm to 3:00 pm, Saturday from 1:00 pm to 2:00 pm; The lowest activity is on Sundays and every day from 11 PM to 5 PM. IT companies: Periods of good activity – Wednesday from 10:00 AM to 11:00 AM, Friday from 7:00 AM to 10:00 AM, Saturday from 7:00 AM to 11:00 AM; The best time is Wednesday at 6:00 am and 9:00 am; Another busy time is Tuesday at 10:00 am; The lowest activity is on Sunday. Medical projects: The general period of good activity is Tuesday from 7am to 4pm; The best time is Tuesday at 8:00 am; The lowest activity is every day from 6:00 PM to 6:00 AM. Other projects (on average on Instagram): The general period of good activity is Tuesday-Friday from 10am to 3pm; The best time is Wednesday at 11 am and Friday from 10 am to 11 am; The lowest activity is on Sundays, every day from 11 p.m. to 3 a.m. Keep this information in mind when planning your social media content plan. ….. more info can be found here «Road to 100k Instagram Followers»! instagram marketing marketing book
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Frequently asked questions
What is the best time to post on Facebook for consumer brands?▼
Wednesday at 1:00 PM and Friday at 11:00 AM are optimal posting times for consumer brands on Facebook. The general good activity period spans weekdays from 10:00 AM to 5:00 PM, with additional peak times Wednesday 1-3 PM and Friday 10-11 AM.
When should I post on Instagram for maximum engagement?▼
The best times vary by industry type. For consumer brands, Wednesday at 3:00 PM works best. For media, Friday at 9:00 AM is optimal. Generally, Wednesday through Friday between 10:00 AM and 4:00 PM shows good activity across most sectors.
Do posting times differ between Facebook and Instagram?▼
Yes, posting times differ significantly between platforms. Facebook generally has peak activity earlier in the day (10 AM - 5 PM), while Instagram shows strong engagement Wednesday-Saturday from 10 AM - 8 PM depending on your industry type.
What times should educational projects avoid posting?▼
Educational projects should avoid posting on Sundays and every day from 11 PM to 5 PM on Facebook. On Instagram, avoid Sundays and the 11 PM to 5 PM window for lowest engagement periods.
When is the worst time to post across both platforms?▼
Sundays consistently show the lowest activity across both Facebook and Instagram. Additionally, late evening hours (10 PM onward) and early morning hours (before 5 AM) typically have minimal audience engagement across all industry types.